This is an idea to add some energy to a can of tennis balls I sent to Wilson, adding on the can graphic an action photo of different players showcasing different strokes as well as a vanilla tennis tip to help new players.  Unfortunately Wilson passed.

I thought this idea works on many levels.  Different action photos can become collectibles or wanna-haves to some degree when choosing a can of tennis balls to purchase.  The photographer who "lands the can" gets good publicity and a big reminder to us all how professional they are in what is often a thankless profession.  The tennis ball can itself stands out like a sore thumb amongst its competitors and lures buyers.  And it's cool.

What do you think?